As a physician, medical practice administrator or possibly even a medical marketing expert you’ve been hearing the buzz for the past few years of the importance of your online medical reputation. You have probably even heard a lecture or two and online chatter about the importance of reviews. You most likely follow all the hype with a few simple questions, Why are they important, why should I care what one person writes about myself or my practice? After all, you’ve got a steady patient base and you’re booked solid for the next two months or longer, so why do you need to pay attention to reviews?

A very good question with both a simple and complex answer. Let’s start simple and address the more complex reasons in a later blog post.

You need to pay attention to your online reputation for one easy reason, your potential patients are. It’s honestly that simple. Study after study after study backs this up with only a slight variance in the numbers here’s a typical number from a link to the full study follows at the end of the article. You may want to check it out as it is filled with statistics that will astonish you.

Eighty-four percent of patients who responded to our survey use online reviews to evaluate physicians.

That bears repeating – 84% of patients use online reviews to evaluate physicians. This means that eight out of every ten potential patients are investigating you and your practice and evaluating you based, not on your medical expertise, but rather on what others are saying about you. Bottom line if your online medical reputation is not rock solid, you are losing business. Period.

From the same survey, a follow-up statistic that solidifies the point.

Seventy-seven percent of respondents report using online reviews as a first step to seeking a provider

Which simply reinforces the point, if your online reputation is not in good shape you are handing your potential patients to practices that are. Heck, you’re not even in the same ballpark at that point, you’re suiting up to play while your competition has already finished the game and left the field.

With this easy information at hand we ask you to do the following Google yourself and your practice, what do you see? If the results are less than stellar you need assistance and MDidentity is here to help.

How Patients Use Online Reviews