Research shows that 88 percent of consumers trust online reviews as much as word-of-mouth. Moreover, most patients use online reviews to decide where to seek care.
While reviews are super important, many doctors feel uncomfortable requesting them. Fortunately, 70 percent of consumers, including healthcare consumers, are willing to leave reviews if asked to do so. By making your review process as easy as possible, you can significantly increase the chances of patients leaving feedback.
Keep reading to learn how to offer patients the online review options they want.
Automate Your Review Collection Process
Today, many patients read online reviews when deciding who to trust with their health. Rave reviews make you more visible. They’re social proof that your practice provides excellent services that patients can trust.
Getting patient reviews from time to time is a good start. But an ongoing flow of reviews is what will help your practice:
The more glowing reviews you have, the more likely you are to retain your current patients and attract new ones.
MDidentity Gets Reviews
By using software to generate requests automatically, you can streamline the process and collect the most feedback, like clockwork.
Software such as MDidentity automates your review process. MDidentity makes capturing reviews from patients a breeze. Your patients and practice will love the convenience it offers.
MDidentity automatically gathers reviews from patients and posts them across numerous sites that matter, like Healthgrades, Google, Vitals, RateMDs, and more.
You’ll be able to easily receive new reviews and keep track of patient feedback. After a visit, a review request is automatically sent to the patient. This eliminates the cumbersome task of manually requesting reviews, which tends to have a low response rate.
Automated review requests have a higher response rate since patients get requests right after their appointment when they’re more likely to respond.
Manage Your Reviews
MDidentity allows you to manage reviews from multiple sites seamlessly, all in one place. You can monitor reviews in real time, respond to them, and gain the valuable insights you need to deliver exceptional patient experiences.
Replying to reviews positions your practice as one that truly listens, cares for, and values patients. In turn, this helps build trust with existing and potential patients and bolsters your online reputation.
But if potential patients begin reading your reviews and notice that plenty of them go unanswered, it gives you a bad rap. Instead of cherry-picking which reviews to reply to, be sure to respond to every feedback, both good and bad.
Positive Reviews
The advantages of thanking patients for taking the time to leave positive reviews are two-fold: you increase patient loyalty and attract new patients. A recent study discovered that 78 percent of consumers feel that a brand cares more about them if they respond to their reviews.
Negative Reviews
How you handle less-than-stellar reviews is what earns you the trust of your patients. When you address a bad review professionally and resolve the matter promptly, you can turn an unhappy patient into a happy one and persuade them to even re-review your business.
Remember, patient experience is the tipping point. If you don’t create superb experiences, your practice will lose out. In fact, research shows that 53 percent of consumers check negative reviews before choosing where to get goods or services. So don’t be afraid to tackle complaints head-on.
Get More Patient Reviews with Less Effort
MDidentity allows you to automatically collect patient reviews across many relevant sites and monitor them closely.
With a constant flow of glowing reviews, you’ll be able to retain your existing patients and land more appointments with prospects.
Want online reviews that get new patients coming through your door and fuel growth? Schedule your demo today.
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