Reviews about your business don’t only affect the individuals who are searching for your business specifically but also reach a much larger audience. Keep in mind, consumers don’t generally seek out your business in particular but find you during a broad online search. A vast majority of these consumers will find your business by searching for the service you provide, the type of product you offer, or by search terms that relate to your industry.
Whether you’re using Google, Yelp, Google Maps, or any other site your search results are important. Search is a powerful tool that continuously keeps becoming more and more important – your online reviews matter. The reviews on your business will impact the way your business appears in search results. Local results from Google, Google Maps, and Yelp are just a few examples of review platforms that will show a preview of the review as well as the star rating.
You may be asking yourself how can I rank higher? Positive Reviews! The more 5 star reviews you get within these directories, the higher your rank will be. High ranks are important because they will make your business look better than your competitors. A higher rank or higher volume of reviews in Google can also positively impact your SEO rating. Sites like Yelp and Angie’s list have strong SEO, so even if your business doesn’t rank on the first page of Google for a particular search, your listing on one of these directories, very well could.
This is why it is essential to continue to gather positive reviews for your business – to help you rank in search results and also to ensure that what users do see in results is appealing.