Patient reviews and testimonials are important for your practice. Prospective patients use them to determine if they should visit you, search engines use them as a ranking signal, and you use them to showcase your team and expertise.
However, getting reviews and publishing them in healthcare is different than most industries. Mainly because of HIPAA.
At MDidentity, we know the challenges practices face in getting reviews while staying HIPAA compliant. Below we’ll share a few ways you can protect your patients’ information and still get online reviews.
A few years ago, a physical therapy practice posted testimonials from happy patients, including PHI, their name and photo, online. While, the happy patients may have been okay with their testimonial, the physical therapy practice failed to get written authorization to use them for marketing purposes.
This mistake cost the practice $25,000 in fines.
HIPAA’s regulations on publishing patient reviews containing PHI are strict. There are specific rules and guidelines your practice must follow if you’re going to use these patient testimonials with PHI in your marketing campaigns including your website.
Not following HIPAAs guidelines on protecting patient information and privacy can cost your healthcare practice thousands of dollars. And not only is it the money, but your reputation, both in the local community and medical community, will be threatened as well.
It’s worth creating a process that your internal team can follow to stay HIPAA compliant. This protects you and your patients from possible legal matters.
Want to get more HIPAA-compliant reviews for your practice? MDidentity can help you request more reviews, respond to reviews, and so much more. A unique online reputation management tool, MDidentity has everything you need to conquer your reviews. Get a free demo here.