Reviews

Why Negative Reviews are Actually Good for Your Practice

Why Negative Reviews are Actually Good for Your Practice You might be thinking, ‘Negative reviews are bad. There’s no way they can be a good thing for my practice.” And to be clear, if you only have negative reviews then yes, they’re definitely bad for your online reputation. However, having a few sprinkled between your […]


Protected Health Information in Reviews

Protected Health Information in Reviews Patient reviews and testimonials are important for your practice. Prospective patients use them to determine if they should visit you, search engines use them as a ranking signal, and you use them to showcase your team and expertise. However, getting reviews and publishing them in healthcare is different than most […]


Search Results and SEO – Reviews Matter!

Search Results and SEO – Reviews Matter! Reviews Affect Your Business’s Appearance in Search Results Reviews about your business don’t only affect the individuals who are searching for your business specifically but also reach a much larger audience. Keep in mind, consumers don’t generally seek out your business in particular but find you during a […]


Our Take on The Bright Local 2016 Review Study

We here at MDidentity love the folks over at Brightlocal. They are a smart sophisticated group that are constantly striving to keep the rest of us current on many issues in the online profile realm. Some of the most important online profiles are, of course, review sites and a practice’s medical reputation is shaped by […]


Why You Need To Pay Attention To Reviews

As a physician, medical practice administrator or possibly even a medical marketing expert you’ve been hearing the buzz for the past few years of the importance of your online medical reputation. You have probably even heard a lecture or two and online chatter about the importance of reviews. You most likely follow all the hype […]