Reputation Management

Why Negative Reviews are Actually Good for Your Practice

Why Negative Reviews are Actually Good for Your Practice You might be thinking, ‘Negative reviews are bad. There’s no way they can be a good thing for my practice.” And to be clear, if you only have negative reviews then yes, they’re definitely bad for your online reputation. However, having a few sprinkled between your […]


Protected Health Information in Reviews

Protected Health Information in Reviews Patient reviews and testimonials are important for your practice. Prospective patients use them to determine if they should visit you, search engines use them as a ranking signal, and you use them to showcase your team and expertise. However, getting reviews and publishing them in healthcare is different than most […]


Google Terms of Service Update for Online Reviews

9 minute read Google Terms of Service Update for Online Reviews Google recently made a change to their Terms of Service that impacts practices that currently ask their patients for feedback through a reputation management solution. Many reputation management solutions follow a “gated review” or “Sentiment Funneling” process. This protocol looks similar to this: Ask […]


How to ask patients for reviews, the basics.

How to ask patients for reviews, the basics. When you own a business, you know that online customer reviews are very influential. From Google to Healthgrades, people are sharing their experiences on everything, and what they say has an impact. These days, a Google review can shape your business far more than a Google Ad. […]


Why Healthgrades, Vitals and RateMDs?

Why Healthgrades, Vitals and RateMDs? Healthgrades, Vitals and RateMDs These sites contribute greatly to your online reputation, especially because 92 percent of consumers regularly check reviews online before making a purchase or service decision. A study conducted by the University of Michigan found that 59 percent of people find those sites “somewhat important” when choosing […]


Comments Matter! 7 Tips for Responding to Reviews

Comments Matter! 7 Tips for Responding to Reviews Patients Rely on Reviews Online reviews on sites like Yelp, Facebook, Google, Healthgrades, Vitals and RateMDs give people a way to share their patient experiences not only with businesses but with fellow patients. Patients look to and rely on reviews in order to discover services that provide […]


Search Results and SEO – Reviews Matter!

Search Results and SEO – Reviews Matter! Reviews Affect Your Business’s Appearance in Search Results Reviews about your business don’t only affect the individuals who are searching for your business specifically but also reach a much larger audience. Keep in mind, consumers don’t generally seek out your business in particular but find you during a […]


Medical Reputation Management Webinar

At MDidentity we speak quite frequently about the importance of online reviews and how they impact your online medical reputation. We feel that the point has been made, yet there are many aspects we have yet to cover. Over the past few months, we’ve found that many practices are asking similar questions with regard to […]


Importance of a Review Dashboard

Recently Searchengineland.com, an industry leader and watchdog for all things Search Engine Optimization related, posted a fantastic article highlighting why having a review strategy is hugely important. What we wanted to emphasize were a few key points of the article. 1) Have a dashboard to assist with metrics. This is a key component and deserves […]