Improve Your SEO Rankings with Reputation Management
Managing your practice’s online reputation may seem like an overwhelming task. With countless websites posting your information, it’s only natural that your patients will go looking to learn more about your practice. It can be stressful if you attempt to manage each of these sites and potential locations of information. That’s why tools like MDidentity […]
What Are The Most Important KPIs for Reputation Management?
Wondering how you can influence your online reputation? What you may not realize is that your online reputation has many factors that can influence it. Some of these you have control over like reviews, net promoter score (NPS), and where that information gets displayed. There are other factors in your reputation, but you have less […]
The Ins and Outs of MDidentity Express
Are you using your practice’s website to your best advantage? Many medical practices put the bare-bones information on their website and leave the other, more influential components to ads, third-party review sites, and social media. Your website is the online gateway to your practice since it acts as a virtual front door. While it is […]
Want to Know The Simplest Way to Boost Your Practice’s Reputation?
Doing business in the online world can be overwhelming. There are hundreds of places and ways people can interact with your practice. It’s nearly impossible to be aware of them all, and it can be a full-time job to manage your online presence. But managing your online presence is the only way to ensure you […]
Are You Hurting Your GMB Rankings Without Even Knowing It?
You know how important your Google My Business rankings are for getting website visitors and ranked on Google. A high GMB ranking gets more patients and prospective patients to call or visit your office. There are three factors that Google uses to determine your GMB rank. They are consistent positive reviews, proximity to city center, […]
Take Your Review Management to the Next Level
You know that your patients need to have a good experience when they visit your practice. But how do you make sure that it happens? Since you can’t guarantee it 100% of the time, a simple solution is owning your practice’s online reputation. Keep reading to find out why MDidentity will help you take your […]
Why Negative Reviews are Actually Good for Your Practice
Why Negative Reviews are Actually Good for Your Practice You might be thinking, ‘Negative reviews are bad. There’s no way they can be a good thing for my practice.” And to be clear, if you only have negative reviews then yes, they’re definitely bad for your online reputation. However, having a few sprinkled between your […]
Protected Health Information in Reviews
Patient reviews and testimonials are important for your practice. Prospective patients use them to determine if they should visit you, search engines use them as a ranking signal, and you use them to showcase your team and expertise. However, getting reviews and publishing them in healthcare is different than most industries. Mainly because of HIPAA. […]
Google Terms of Service Update for Online Reviews
9 minute read Google recently made a change to their Terms of Service that impacts practices that currently ask their patients for feedback through a reputation management solution. Many reputation management solutions follow a “gated review” or “Sentiment Funneling” process. This protocol looks similar to this: Ask patients if they are happy or unhappy (using […]