Why You Should Have Doctor Biography Pages on Your Website
In the age of the internet, the way people seek medical information and healthcare providers has drastically changed. With the abundance of healthcare information online, it’s crucial for medical practices and hospitals to establish a strong online presence. One effective way to do this is by having dedicated doctor biography pages on your website. In […]
Give Your Patients an Online Review Option They Really Want
Research shows that 88 percent of consumers trust online reviews as much as word-of-mouth. Moreover, most patients use online reviews to decide where to seek care. While reviews are super important, many doctors feel uncomfortable requesting them. Fortunately, 70 percent of consumers, including healthcare consumers, are willing to leave reviews if asked to do so. […]
Google Terms of Service Update for Online Reviews
9 minute read Google recently made a change to their Terms of Service that impacts practices that currently ask their patients for feedback through a reputation management solution. Many reputation management solutions follow a “gated review” or “Sentiment Funneling” process. This protocol looks similar to this: Ask patients if they are happy or unhappy (using […]
Comments Matter! 7 Tips for Responding to Reviews
Patients Rely on Reviews Online reviews on sites like Yelp, Facebook, Google, Healthgrades, Vitals and RateMDs give people a way to share their patient experiences not only with businesses but with fellow patients. Patients look to and rely on reviews in order to discover services that provide the best experience. That’s why monitoring and responding […]
Medical Reputation Management Webinar
At MDidentity we speak quite frequently about the importance of online reviews and how they impact your online medical reputation. We feel that the point has been made, yet there are many aspects we have yet to cover. Over the past few months, we’ve found that many practices are asking similar questions with regard to […]