How to ask patients for reviews, the basics.
When you own a business, you know that online customer reviews are very influential. From Google to Healthgrades, people are sharing their experiences on everything, and what they say has an impact. These days, a Google review can shape your business far more than a Google Ad. According to a Zendesk survey, 90% of participants […]
Why Healthgrades, Vitals and RateMDs?
Healthgrades, Vitals and RateMDs These sites contribute greatly to your online reputation, especially because 92 percent of consumers regularly check reviews online before making a purchase or service decision. A study conducted by the University of Michigan found that 59 percent of people find those sites “somewhat important” when choosing a doctor. The reputation of […]
Comments Matter! 7 Tips for Responding to Reviews
Patients Rely on Reviews Online reviews on sites like Yelp, Facebook, Google, Healthgrades, Vitals and RateMDs give people a way to share their patient experiences not only with businesses but with fellow patients. Patients look to and rely on reviews in order to discover services that provide the best experience. That’s why monitoring and responding […]
Search Results and SEO – Reviews Matter!
Reviews Affect Your Business’s Appearance in Search Results Reviews about your business don’t only affect the individuals who are searching for your business specifically but also reach a much larger audience. Keep in mind, consumers don’t generally seek out your business in particular but find you during a broad online search. A vast majority of […]
The Best Practices for Responding to Negative Reviews
Responding to negative reviews online seems like it can be a more daunting task than it really is. Some worry their response will create an online argument with the angry reviewer. Others worry about the repercussions of responding with specifics about the issue. No matter what your hesitations are, the most important tip from the […]
Medical Reputation Management Webinar
At MDidentity we speak quite frequently about the importance of online reviews and how they impact your online medical reputation. We feel that the point has been made, yet there are many aspects we have yet to cover. Over the past few months, we’ve found that many practices are asking similar questions with regard to […]
Our Take on The Bright Local 2016 Review Study
We here at MDidentity love the folks over at Brightlocal. They are a smart sophisticated group that are constantly striving to keep the rest of us current on many issues in the online profile realm. Some of the most important online profiles are, of course, review sites and a practice’s medical reputation is shaped by […]
Why You Need To Pay Attention To Reviews
As a physician, medical practice administrator or possibly even a medical marketing expert you’ve been hearing the buzz for the past few years of the importance of your online medical reputation. You have probably even heard a lecture or two and online chatter about the importance of reviews. You most likely follow all the hype […]
Importance of a Review Dashboard
Recently Searchengineland.com, an industry leader and watchdog for all things Search Engine Optimization related, posted a fantastic article highlighting why having a review strategy is hugely important. What we wanted to emphasize were a few key points of the article. 1) Have a dashboard to assist with metrics. This is a key component and deserves […]