Are You Hurting Your GMB Rankings Without Even Knowing It?
You know how important your Google My Business rankings are for getting website visitors and ranked on Google. A high GMB ranking gets more patients and prospective patients to call or visit your office. There are three factors that Google uses to determine your GMB rank. They are consistent positive reviews, proximity to city center, […]
Take Your Review Management to the Next Level
You know that your patients need to have a good experience when they visit your practice. But how do you make sure that it happens? Since you can’t guarantee it 100% of the time, a simple solution is owning your practice’s online reputation. Keep reading to find out why MDidentity will help you take your […]
Why Negative Reviews are Actually Good for Your Practice
Why Negative Reviews are Actually Good for Your Practice You might be thinking, ‘Negative reviews are bad. There’s no way they can be a good thing for my practice.” And to be clear, if you only have negative reviews then yes, they’re definitely bad for your online reputation. However, having a few sprinkled between your […]
Protected Health Information in Reviews
Patient reviews and testimonials are important for your practice. Prospective patients use them to determine if they should visit you, search engines use them as a ranking signal, and you use them to showcase your team and expertise. However, getting reviews and publishing them in healthcare is different than most industries. Mainly because of HIPAA. […]
Google Terms of Service Update for Online Reviews
9 minute read Google recently made a change to their Terms of Service that impacts practices that currently ask their patients for feedback through a reputation management solution. Many reputation management solutions follow a “gated review” or “Sentiment Funneling” process. This protocol looks similar to this: Ask patients if they are happy or unhappy (using […]
How to ask patients for reviews, the basics.
When you own a business, you know that online customer reviews are very influential. From Google to Healthgrades, people are sharing their experiences on everything, and what they say has an impact. These days, a Google review can shape your business far more than a Google Ad. According to a Zendesk survey, 90% of participants […]
Why Healthgrades, Vitals and RateMDs?
Healthgrades, Vitals and RateMDs These sites contribute greatly to your online reputation, especially because 92 percent of consumers regularly check reviews online before making a purchase or service decision. A study conducted by the University of Michigan found that 59 percent of people find those sites “somewhat important” when choosing a doctor. The reputation of […]
Comments Matter! 7 Tips for Responding to Reviews
Patients Rely on Reviews Online reviews on sites like Yelp, Facebook, Google, Healthgrades, Vitals and RateMDs give people a way to share their patient experiences not only with businesses but with fellow patients. Patients look to and rely on reviews in order to discover services that provide the best experience. That’s why monitoring and responding […]
Search Results and SEO – Reviews Matter!
Reviews Affect Your Business’s Appearance in Search Results Reviews about your business don’t only affect the individuals who are searching for your business specifically but also reach a much larger audience. Keep in mind, consumers don’t generally seek out your business in particular but find you during a broad online search. A vast majority of […]